Postbank Vertriebscenter
The case video below shows a few insights into a project I was able to work on while working at Macaw.
After developing a new visual identity consisting of icons, content formats, graphic and motion design guidelines for the new Postbank flagship store
we condensed just a fraction of the work we did into a short video.
The Project
Macaw played a vital role in transforming the digital landscape of Postbank across Germany through innovative POS communication and a comprehensive In-Store TV concept. Branded as "Postbank TV," the system ensures consistent branding, manages nationwide content, and incorporates regional specifics to optimize target audience engagement.
Macaw oversees continuous development, production, and editorial management,
fostering cross-media connections for enhanced customer interaction.
Credits
Case Video & Project Animation: Jannick Hauß
Design & Supervision: Marcus Wishoeth
A project realized by Macaw for Postbank